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Creating a Sense of Place®

Fifteen tips for Placemaking

by Janis |
8-Combine branding, fun and cleanliness

Fifteen tips for Placemaking

You recognize a great place when you arrive.  It’s full of people engaged in group or individual activities. You feel pulled in and want to linger; to grab a seat, read a book, knit a row or simply people watch.

Like you, perhaps, I assumed these spaces just happened. Sure the location was important, but beyond that it was up to the people to decide if they wanted to embrace or avoid the space.  These things were just sort of serendipitous, weren’t they?

It was with that assumption that I registered for Placemaking Training in one of my favorite cities: New York.  Thanks to the passionate folks from Project for Public Spaces, I spent 2 fascinating days learning that I was not only wrong, but oh-so-wrong.

Through lecture, examples and site tours, I learned that great public spaces don’t just happen, they are planned, monitored and renewed. The essence of the process includes multiple conversations with constituents, careful planning, attention to many details and fine-tuned maintenance.

It’s a science and an art

Like so many things in life, Placemaking is part science and part art. The science begins with gathering input from those who have a high probability of using the space; people whose work brings them close and people who live in the area. It continues with rough formulas for the number of tables and chairs, amount of green space vs. hard surfacing and programmed versus non-programmed activities.

The art form begins with good design both beautiful and functional to provide the bones for the researched activities. Finishing touches like seating, receptacles signage, logos and even fresh flowers in the ladies room combine to create a sense of place. The folks at PPS have proven that people behave better in places that are well-designed, detailed and maintained.

Show me, don’t tell me

One of my favorite parts of the training was our visit to Byrant Park. It’s no secret that this former wasteland of deviant behavior has been masterfully transformed into one of the great public spaces in the world. That morning we had learned about the park’s metamorphosis and now it was time to see some Placemaking concepts in action.

The following slideshow is a collection of just 15 Placemaking tips easily spotted in Bryant Park.

So take a peek and then feel free to post a comment.  What are your favorite public places? Why do you like them? What makes you stay, return, invite others?  Do these spaces share some features common to Bryant Park?

Comments

  • http://www.facebook.com/brandonsatterlee Brandon Satterlee

    Great article Janis. Looking forward to reading more.

    • Anonymous

      Thanks Brandon, many more posts on placemaking to come!

  • Fred kent

    It is wonderful to see insights from a form-maker. Form that is supportive of use is extremely complex. It is a mystery that we love to uncover. Watching the evolution of Landscape Forms designs is like watching the world of design change…and boy is it changing!

    • Anonymous

      Thank you. While we are not placemakers, we help designers achieve a sense of place in the environments they create by providing tools that support and enhance their project/placemaking goals. We thoroughly enjoyed the PPS seminar and are glad we were able to share our takeaways!

  • Evan Stone

    William Whyte my hero! – The social life of small urban spaces illustrated!…Proximity to the street, seating, water, food, activity and shade! All good stuff! Great tips!
    Evan

    • Janis

      Thanks Evan. The Placemaking training has me looking at public spaces in a whole new way!

  • Les Beck

    I think it is great that LF would send you to a placemaking conference to help you understand the issues. Tips # 4 (pleasantly communicate park guidelines) & #14 (train maintenance & security crews as ambassadors) should be inseparable; the shot you chose for #15 (pay attention to details) is excellent in a couple of ways – directions to the women’s room and flowers. A very well written piece.

    • Janis

      Thanks for the comment, Les! Good point that tips 4 and 14 go hand in hand.

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